Research and brainstorming/planning of your music marketing project.
First, my group and I looked at the song choices that were given. One stood out the most, at first, we chose "We Are Young", and once we started brain storming ideas, my group decided to review all our options again. When we reviewed our choices "Royals" stood out and after quickly getting inspired and brainstorming great ideas we decided to go with "Royals". "Royals" was our best option because we felt it was one of the songs we could execute the best with our materials and ideas. After choosing the song, we had to decide what we wanted in our video, we came to the conclusion that we want to be able to show symbolism and have a two-sided video that goes with the song.
Next, was to start working on the marketing research for the companies and case studies of our genre. We decided it would be best to split the work and review because that way we get more in-depth learning about the types of strategies used. Now we had to find the companies and artists. First, we decided to go with Universal Music Production since it caught our eyes as it was being discussed in class, then we had to research and found that Columbia record was the best fit due to the artist that are represented and the synergy they use that can be compared to UMP's strategies for growth. After splitting the work I was left with the task of researching the history and background of Columbia Records and research the marketing strategy used to promote Harry Styles's new album. First I went into Clumbias history, I surfed the web and made sure to get credible evidence, and found the Clumbias page. After writing down key information about Columbia's history I had to look into Harry Styles's marketing strategy. It took a while but I hit the jackpot, with two articles and one PDF, the first article was the success story of the Columbia and Harry styles Marketing duo, the second was the big picture of the marketing strategy used and finally was the PDF. The PDF broke down all of the strategies Harry Style used and gave a walkthrough of the dates that the road trip was happening, the dates he had to post on Instagram, and more. These three sources really helped me build my summary into an elaborated outlook on the marketing strategies.
After all the researching and reviewing the charts we had to elaborate more on the layout of our music video. We decided we wanted some key concepts such as the use of colorization and symbolism. We decided on the theme of our video and built around it. After deciding on the "jealousy" theme we wanted to make a video that compared what the main person wants v what they have. With the use of purple props to signify luxury and royalty we have what our character wants, and on the other hand with the brown beat-up props, we have what our character actually has. We started on the description of the storyboard and below you will see the progress pictures of the chart, storyboard, and the PDF that helped me make the Harry Styles marketing summary.
