Representation one, Tide: This advertisement comically presents the stereotype that girls are delicate and like soft colors such as pink. The ad pokes fun at this stereotype, they do this by making the mom seem like how girls are "supposed to look like", and then the daughter has more of a "manly" aesthetic with cargo shorts hoodies and building a garage. The mom seems uncomfortable with the daughters choices which makes us think that the mom has more of a conservative ideals.
Representation two, Axe: This ad is directed at men. The ad shows "appealing" women in bathing suites running and swimming towards a certain spot. Later in the ad a man is shown spraying "Axe" on himself. The ad tries to sell the idea that this body spray will attract women. Women are being shown somewhat desperately running towards the male. They are appealing to the males audience in order to sell their body spray.
Representation three, H&M: This advertisement asserts the stereotypes for age, ethnicity and gender. In the ad a progressive view on society is shown. The ad tries to attack each stereotype through fashion. Phrases like "dress like a girl" with images of men dressing feminine-like are shown. They do this with ethnicity showing clothing for certain cultures on individuals or groups of people. They also stated "dress like a teen" with an older person riding a bike. The ad seems to break down all these expectations that society has. The ad is describing fashion as something that portrays freedom. Towards the end of the ad the say that the only rule is to "recycle clothes" so others can use it no matter what gender, age or ethnicity. Overall this ad sells its idea in a unique way, by breaking down preconceived notions that society has.
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